Trend in ICT and Its Impact on Mass Communication

Oketunmbi, E.O. (2005-06)

Staff publications


This paper identifies a new, dynamic, and triangular trend in mass communication media selection and uses. It describes the phenomenon under the newly coined terms of combimediasm, supplemediasm; and substimediasm. The effects of the phenomenon on the mass media, mass communicators, mass media owners, and mass media audience were analyzed to arrive at the conclusion that, in the main, Information Communication Technology has been a blessing to mankind.