Through many centuries of the tradition of university education, the Liberal Arts have been known to constitute the foundation of knowledge and of intellectual development. In offering courses in English, French, Russian, Italian, Igbo, Yoruba, Linguistics, History, Philosophy and General Studies
Lagos is a cosmopolitan Nigerian city with an elaborate transport system which is built around commercial buses of different types. Each of the commercial dialectal and highly idiosyncratic: This paper examines the language use of bus conductors in Lagos with a view to unearthing the sociolinguistic underpinning conditioning such use. A combination of notes taken through personal observation and discreet tape
recording of two hundred and twenty-one communicative interactions involving the bus conductors constituted the methodology for the investigation.
The outcomes of the investigation reveal that the language of Lagos bus conductors is creative, attitudinal, emotional, group-directed, solidarity corr.- ious and a manifestation of the nation's sociolinguistic imperatives.
Therefore, in this paper, an attempt is made to prove that ad vertisersare conscious of the fact that literary language contains the artistry which they strive for in their effort to achieve communicative dynamism, and this is why advertisements are spiced with literary elements. The paper makes use of ten advertisements randomly selected from the field of fashion and cosmetics. Each of the adverts is then analysed for its literary qualities.