Market orientation in Nigerian manufacturing companies
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Date
2009
Authors
Osuagwu, L.
Obaji, R.
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This study examined the Market orientation practices of selected Nigerian manufacturing
companies. A total of 1,200 copies of questionnaire were distributed to the sales and marketing
directors of the sampled manufacturing companies, out of which a total of 1,035 questionnaires were
found useable. The collected data were analyzed using relevant statistical tools in the statistical
package for social sciences (SPSS) version 10. The findings revealed strong market orientation
practices in the selected manufacturing companies.
Description
Keywords
Sales , Marketing , Nigeria , Manufacturing companies
Citation
International Business & Economics Research Journal, 8(9)