Nation brand identity co-creation: students' perception of Nigerian codes expressions and their patriotic behaviours
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Date
2019
Authors
Umoren, M.S.
Amushie, J.U.
Oshionebo, E.E.
Uzoka, N.E.
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Educational Management, University of Lagos
Abstract
The study examined nation brand identity eo-creation, a set of activities that involves students' personal efforts towards the derivation of meanings, interpretations and the formation of perceptions on two Nigerian codes of expressions, namely, the national
anthem and pledge. One research question and two null hypotheses tested at 0.05 level
of significance piloted the study. The descriptive survey research design was used. A
total of 420 participants were derived using purposive sampling techniques from six
public secondary schools in the selected education district. The instrument used for
data collection was a self-designed and validated questionnaire. Data collected was
analysed usihg means, standard deviation and Pearson Product-Moment correlation
coefficient statistical tools. Findings from the study showed that students give personal
meanings to the national anthem and pledge and form perceptions that do not
significantly influence patriotic behaviours. Among others, itwas recommended that as
much as possible, explanations and responsibility demands of the national anthem and
pledge should .be offered when students render the national anthem and recite the
pledge for the purpose of complementing classroom explanations in Social Studies and
Civic Education.
Description
Staff publications
Keywords
Co-creation , Perception , National brand identity , Civic education , Research Subject Categories::SOCIAL SCIENCES::Social sciences::Education
Citation
Umoren, M.S., Amushie, J.U., Oshionebo, E.E. and Uzoka, N.E. (2019). Nation brand identity co-creation: students' perception of Nigerian codes expressions and their patriotic behaviours. Journal of Applied research in education, 5(1), 361-376p.