Business Administration- Scholarly Publications

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Browsing Business Administration- Scholarly Publications by Author "Adekoya, A. G."

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    Open Access
    Application of AHP to investment portfolio selection in the banking sector of the Nigerian capital market
    (Journal of Economics and International Finance, 2010) Oyatoye, E. O.; Okpokpo, G. U.; Adekoya, A. G.
    The importance of investment to the individual, a nation and world economy cannot be over emphasized. Investment involves the sacrifice of immediate consumption to achieve greater consumption in the future. Western economies has emphasized saving and investment as the engine of economic growth. The Nigerian banking sector has made tremendous success in the recent past. All the banks that approached the capital market via public offers and right issues to raise their capital base recorded huge success. Apart from the fact that banks are experiencing structural expansion and high –posted profits, the investors in bank stocks are also enjoying high returns on investment, despite the slow growth in the nation’s economy. However, the recent financial crisis that started in America, which has caused economy meltdown in many nations of the world and sudden fall in share prices, has brought about a higher risk than envisaged on investors, particularly those investing in bank stocks. Hence, great care and monitoring is required on the part of investors to ensure that fund invested does not go down the drain. This paper applies the Analytic Hierarchy Process to determine the importance of the various criteria, factors and alternatives that are very essential to successful investment decisions in the face of the current recession.
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    Open Access
    Customer Relationship Management and Marketing Performance of Nigerian Commercial Banks.
    (Gusau International Journal of Management and Social Sciences,, 2021) Olunuga, O. A.; Adekoya, A. G.
    This study investigates the influence of customer relationship management (CRM) on marketing performance of commercial banks in Nigeria. CRM is seen as a key component of a strategy that centred on delivering greater value to customers through high-quality products and services and a willingness to meet their needs. To acquire information from bank managers and consumers of chosen banks, the researchers used a questionnaire survey and observation. A semi-structured interview with bank management and customers was used to enhance the approaches. Statistical approaches were used to analyze the data. According to the findings of the studies, the majority of respondents agree that efficient customer relationship management affects the marketing performance of Nigeria commercial banks. The study concluded that due to stiff competiveness of the industry and the drive for marketing efficiency, there is a need to establish a strong and effective CRM practices which will ensure that existing customers are retained while attracting new customers.
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    Open Access
    Determinants of customers’ satisfaction in the Nigerian aviation industry using analytic hierarchy process (AHP) model
    (Journal of financial, Public and Regional Economics, Acta Universities Danubius Œconomica,, 2014) Oghojafor, B. E. A.; Adekoya, A. G.
    The aviation industry in Africa’s most populous nation has been experiencing an explosive growth in recent years with older domestic operators fighting competing new players. The expansion has given Nigerians a wider choice of airlines, many of them flying with new or recently refurbished aircraft, which have helped reverse the country‟s situation for air safety in the wake of a spate of crashes six years ago. This paper applied the Analytic Hierarchy Process to identify the determinants of customers‟ satisfaction in the Nigerian aviation industry. To achieve this aim, a sample of 100 customers were drawn from among customers (air passengers) at the Muritala Mohammed Airport 2 in Lagos, Nigeria, using convenience sampling and snowballing techniques. The quantitative approach was used to analysed the data obtained by using descriptive statistics and the Expert Choice 2000 a software designed to analyse AHP data. Findings show that customers of the aviation industry players derived their satisfaction when operators respond quickly to their requests and provides information in relation to their flights. Although there is little relative preference in terms of customers‟ satisfaction regarding the services provided by the aviation operators in Nigeria, customers‟ satisfaction is derived essentially from how the operators handle their ticketing and reservation services.
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    Open Access
    Determining the strategic consolidation of the capital base of Nigerian commercial banks
    (KAC Journal of Business Management, Kenya, 2011) Adekoya, A. G.; Oyatoye, E. O.
    The reformation of the banking industries by the Central Bank of Nigeria requiring banks’ to consolidate their capital base to N25 billion (about $166.7 million) became an optional concern to various managers in the banking industry. It thus became a necessity on the corporate managers of banks to decide on the different alternatives available to them by considering different criteria in order to strategically consolidate. This paper employed Analytic Hierarchy Process (AHP) as an evaluative tool for strategic reconsolidation of capital base by banks, using the recent experience of six merger/acquisition banks. The aim of the study specifically was to evaluate whether decisions taken by the various groups of banks in meeting the $166.7 million capitalization level could be proved right scientifically. The results confirmed that decisions taken by most of the groups of banks conformed to our scientific result with the exception of only one bank confirming the appropriateness of the AHP approach in such decision-making scenario.
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    Open Access
    An Investigation of the Factors that are Critical to Successful Consolidation of Capital Base by Banks
    (International Journal of Business and Management Tomorrow, 2011) Oyatoye, E. O.; Adekoya, A. G.; Dixon-Ogbechi, B. N.; Haran, E. M.; Aiyeku, J. F.
    In recent years, the Nigerian economy has witnessed the introduction of a large number of reforms to move the economy forward. In this connection, the Nigerian banking industry experienced a major governmental policy change in 2004 when the Central Bank of Nigeria announced that banks operating in Nigeria had to consolidate their capital base for the Nigerian banking industry to meet developmental challenges of the 21st century. It thus became a necessity on the corporate managers of banks to decide on the different alternatives available to them by considering different factors in order to strategically and successfully consolidate. This paper conducts an investigation into the rating of the factors that are critical to successful consolidation of capital base by banks. Respondent were asked to indicate the different approaches by which a bank could achieve consolidation of capital base. Respondents were requested to indicate and compare the various factors identified to be critical to successful consolidation of capital base, according to their judgment, on how important they are when compared with one another. The sample size for the study was 144 participants. Responses were generated from top, senior and middle management levels of eighteen banks that resulted into six mega banks by means of a structured questionnaire containing dichotomous questions based on Saaty’s scale of preference, using both quantitative and qualitative factors. Consistency ratios were computed to confirm how consistent the judgments of the respondents were. Composite priorities of the critical importance of the factors were computed, while the pooled average composite priorities were also computed. The results from the study revealed that the most important factor to successful consolidation of capital base by a bank is total assets. This was followed by market share and managerial skill, in that order, respectively.
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    Open Access
    Modelling online retailing repurchase and switching behaviour of Nigeria Millennials using Continuous Time Markov Chain (CTMC).
    (Unilag Journal of Business, 2020) Adekoya, A. G.; Oyatoye, E. O.
    Despite increasing online retailing momentum in Nigeria understanding and predicting online retailing consumers repurchasing and switching behaviour has continuously been a subject of interest among scholars and practitioners. This study applies Continuous Time Markov Chain (CTMC) to model millennials’ repurchasing and switching behavioural intentions. The study was conducted among millennials and a sample of 380 online retailing consumers among millennials were drawn using cross-sectional research design and multi-stage sampling technique. Data generated were analysed systematically by adopting statistical tools and first order CTMC with the aid of SPSS IBM version 20 and Microsoft Excel 2010 softwares. The Steady State of the CTMC model revealed that approximately 39 percent of millennials would repurchase or switch to preferred online outlets in their next shopping endeavour. While approximately 30 percent of millennials would repurchase or switch to other online outlets in their next shopping endeavour and approximately 31 percent of Millennial online retailing consumers would repurchase or switch to offline retailing outlets in their next shopping endeavour. Based on the findings, the study concludes that CTMC have been successfully applied to understand and predict millennials online retailing repurchase and switching behaviour that will assist online retailing service providers to formulate appropriate competitive survival strategies. Hence, operators in the online retailing industry are encouraged to make use of this model in understanding, analysing and predicting online retailing consumers behavioural intentions decision for sustainable competitive advantage.
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    Open Access
    Online retailing evaluation and behavioural intentions among Nigerian consumers and its decision: Using Analytic Hierarchy Process (AHP) Model.
    (Nigerian Journal of Management Studies, 2020) Adekoya, A. G.; Oyatoye, E. O.
    Recently, online retailing has emerged as an attractive selling point in Nigeria and to evaluate online retailing service providers has continuously become a subject of interest among scholars and practitioners. This study investigates the application of Analytic Hierarchy Process (AHP) to identify factors used by consumers in the evaluation of the Nigerian online retailing industry leading to repurchase or switching behaviour. A sample of 380 millennial online retailing consumers among MBA part-time students were drawn from tertiary institutions using a multi-stage sampling technique. The data obtained was analysed using descriptive statistics and the Super Decision Lens 3.2.0 software. Findings shows that the criteria factors consumers used in evaluating online retailers are information quality, service quality, vendor dimension, system quality, consumer dimension. The study concluded that online retailing service providers should re-evaluate their policies in line with the identified critical evaluation factors and should develop marketing strategies by considering these factors.