‘Literary Elements as Communicative Strategies in Advertising’
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Date
2006
Authors
Adedun, E.A
Journal Title
Journal ISSN
Volume Title
Publisher
University of Lagos Press
Abstract
Therefore, in this paper, an attempt is made to prove that ad vertisersare conscious of the fact that literary language contains the artistry which they strive for in their effort to achieve communicative dynamism, and this is why advertisements are spiced with literary elements. The paper makes use of ten advertisements randomly selected from the field of fashion and cosmetics. Each of the adverts is then analysed for its literary qualities.
Description
Staff Publications
Keywords
Stylistics , Literary , Literature , Language
Citation
Adedun, E.A (2006) ‘Literary Elements as Communicative Strategies in Advertising’