‘Literary Elements as Communicative Strategies in Advertising’
University of Lagos Press
Therefore, in this paper, an attempt is made to prove that ad vertisersare conscious of the fact that literary language contains the artistry which they strive for in their effort to achieve communicative dynamism, and this is why advertisements are spiced with literary elements. The paper makes use of ten advertisements randomly selected from the field of fashion and cosmetics. Each of the adverts is then analysed for its literary qualities.
Stylistics , Literary , Literature , Language
Adedun, E.A (2006) ‘Literary Elements as Communicative Strategies in Advertising’