Rural Environment and Sustainable Development in Nigeria: The Communication Imperatives

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Enemaku, O. S
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More than even before, global concerns for environmental issues have been on the rise. No political party in today's Western Europe and to a certain extent, in the United States and Canada and by and large in all O.E.C.D. countries can survive without championing environmental causes. Even in Nigeria and other third world nations where concerns over poverty and other socio-political and .economic 'problems seem to be the highest set of priorities, concern over environmental issues has been on the' rise. This could be because man's continued stay on planet earth depends on the environment. Since environmental concerns have a 'global character, what role should communication play in sustaining the environment, especially in the rural areas of Nigeria? What communication strategies can be employed to ensure that concerns over the environment are transformed from mere fear and apprehension into significant environment-friendly attitude changes to promote sustainable development? This paper attempts to answer the foregoing questions and other related questions as a way of' contributing to attitudinal changes that can help sustain the Nigerian rural environment. The significance of this paper derives from the conviction that no matter the level of concern for the environment, and no matter the sublimity of strategies evolved to tackle it, results may be unrealized unless appropriate communication strategies are evolved and effectively utilised.
Climate change , Environmental concerns , Communication strategies , Rural environment , Nigeria , O. E. C. D. countries
Enemaku, O. S. (2001). Rural Environment and Sustainable Development in Nigeria: The Communication Imperatives. Paper presented at a 2-day National Conference on "Rural Environment and Sustainable Development in Nigeria" organised by the Department of Geography and Planning Sciences, University of Ado-Ekiti, Nigeria in collaboration with the Research Group for African Environment and Development.