An empirical determination of consumers’ reaction to nutritional labeling of prepackaged food products in Lagos, Nigeria.
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Date
2012
Authors
Oghojafor, B. E. A
Ladipo, P.K.
Nwagwu, K.O.
Journal Title
Journal ISSN
Volume Title
Publisher
International Society for Development and Sustainability (ISDS), ISDS LLC, Japan
Abstract
The incidence of diet induced diseases such as cancer, high blood pressure, stroke, cardiovascular/heart disease,
diabetes, obesity, osteoporosis and malnutrition are rampant in our world today and therefore topical. The practice
of nutritional labeling is being advocated as a panacea for this malaise and hence a sizeable number of researches are
being undertaken in this direction. Large chunk of these studies are concentrated in the advanced countries.
Unfortunately, there is dearth of such studies in developing countries including Nigeria. Consequently, this study
sought to empirically determine consumers’ reaction to nutritional labeling of pre-packaged food products in
Nigeria. The study was purely descriptive and data collected aptly analyzed through the instrumentality of pertinent
statistical tools. Findings show that consumers read, comprehend, trust the authenticity and are significantly aware
of nutritional labeling and are able to relate the effects of nutrition information to their health. Not surprising
therefore, consumers consciously search for nutrition information, which significantly influence their purchase
decisions of these kinds of products. These results hold some implications for both policy-makers and pre-packaged
food marketers. Further research should be in areas of quantity and position of disclosure of nutrition information
and use of symbols in nutritional labeling in Nigeria.
Description
Staff publication
Keywords
Nutrition information , Consumer choice , Pre-packaged food marketing , Package labeling
Citation
Oghojafor, B.E.A., Ladipo, P.K.A. and Nwagwu, K.O. (2012), An empirical determination of consumers’ reaction to nutritional labeling of pre-packaged food products in Lagos, Nigeria. International Journal of Development and Sustainability, Vol. 1 (2), pp. 171–185.