Online retailing evaluation and behavioural intentions among Nigerian consumers and its decision: Using Analytic Hierarchy Process (AHP) Model.

Simple item page
dc.contributor.authorAdekoya, A. G.
dc.contributor.authorOyatoye, E. O.
dc.date.accessioned2022-10-04T14:05:39Z
dc.date.available2022-10-04T14:05:39Z
dc.date.issued2020
dc.descriptionScholarly articleen_US
dc.description.abstractRecently, online retailing has emerged as an attractive selling point in Nigeria and to evaluate online retailing service providers has continuously become a subject of interest among scholars and practitioners. This study investigates the application of Analytic Hierarchy Process (AHP) to identify factors used by consumers in the evaluation of the Nigerian online retailing industry leading to repurchase or switching behaviour. A sample of 380 millennial online retailing consumers among MBA part-time students were drawn from tertiary institutions using a multi-stage sampling technique. The data obtained was analysed using descriptive statistics and the Super Decision Lens 3.2.0 software. Findings shows that the criteria factors consumers used in evaluating online retailers are information quality, service quality, vendor dimension, system quality, consumer dimension. The study concluded that online retailing service providers should re-evaluate their policies in line with the identified critical evaluation factors and should develop marketing strategies by considering these factors.en_US
dc.identifier.citationAdekoya, A. G. & Oyatoye, E. O. (2020). Online retailing evaluation and behavioural intentions among Nigerian consumers and its decision: Using Analytic Hierarchy Process (AHP) Model. Nigerian Journal of Management Studies (Special Edition), 20(1), 31-41en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/11669
dc.language.isoenen_US
dc.publisherNigerian Journal of Management Studiesen_US
dc.subjectBehavioural Intentionsen_US
dc.subjectConsumersen_US
dc.subjectOnline Retailingen_US
dc.subjectRepurchaseen_US
dc.subjectSwitchingen_US
dc.subjectResearch Subject Categories::TECHNOLOGYen_US
dc.titleOnline retailing evaluation and behavioural intentions among Nigerian consumers and its decision: Using Analytic Hierarchy Process (AHP) Model.en_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Online retailing evaluation and behavioural intentions among Nigerian consumers and its decision Using Analytic Hierarchy P.pdf
Size:
294.22 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Business Administration- Scholarly Publications