Nation brand identity co-creation: students' perception of Nigerian codes expressions and their patriotic behaviours

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dc.contributor.authorUmoren, M.S.
dc.contributor.authorAmushie, J.U.
dc.contributor.authorOshionebo, E.E.
dc.contributor.authorUzoka, N.E.
dc.date.accessioned2020-02-25T12:49:52Z
dc.date.available2020-02-25T12:49:52Z
dc.date.issued2019
dc.descriptionStaff publicationsen_US
dc.description.abstractThe study examined nation brand identity eo-creation, a set of activities that involves students' personal efforts towards the derivation of meanings, interpretations and the formation of perceptions on two Nigerian codes of expressions, namely, the national anthem and pledge. One research question and two null hypotheses tested at 0.05 level of significance piloted the study. The descriptive survey research design was used. A total of 420 participants were derived using purposive sampling techniques from six public secondary schools in the selected education district. The instrument used for data collection was a self-designed and validated questionnaire. Data collected was analysed usihg means, standard deviation and Pearson Product-Moment correlation coefficient statistical tools. Findings from the study showed that students give personal meanings to the national anthem and pledge and form perceptions that do not significantly influence patriotic behaviours. Among others, itwas recommended that as much as possible, explanations and responsibility demands of the national anthem and pledge should .be offered when students render the national anthem and recite the pledge for the purpose of complementing classroom explanations in Social Studies and Civic Education.en_US
dc.identifier.citationUmoren, M.S., Amushie, J.U., Oshionebo, E.E. and Uzoka, N.E. (2019). Nation brand identity co-creation: students' perception of Nigerian codes expressions and their patriotic behaviours. Journal of Applied research in education, 5(1), 361-376p.en_US
dc.identifier.issn1115-0041
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7865
dc.language.isoenen_US
dc.publisherDepartment of Educational Management, University of Lagosen_US
dc.relation.ispartofseriesJournal of Applied research in education;Vol.5(1)
dc.subjectCo-creationen_US
dc.subjectPerceptionen_US
dc.subjectNational brand identityen_US
dc.subjectCivic educationen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Social sciences::Educationen_US
dc.titleNation brand identity co-creation: students' perception of Nigerian codes expressions and their patriotic behavioursen_US
dc.typeArticleen_US
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