Perceived price fairness and customer satisfaction in the Nigerian Mobile Telecommunication Industry

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dc.contributor.authorOmoera, C.I.
dc.contributor.authorRahim, A.G.
dc.date.accessioned2022-01-18T13:53:44Z
dc.date.available2022-01-18T13:53:44Z
dc.date.issued2019
dc.descriptionScholarly articleen_US
dc.description.abstractThe quest to appreciate the relationship between subscribers' perceived price fairness and customer satisfaction necessitated this study. The fundamental aim of this study is to establish whether perceived price fairness is related to customer satisfaction in the Nigerian telecommunication industry. This study also intends to establish objectivity as a dimension of price fairness. Therefore, to achieve the objective, a cross-sectional survey method was employed using the descriptive research design. A well-structured questionnaire was used as data gathering instrument. The questionnaire was validated through content validity while forty-five copies were used for pilot study and reliability test. Cronbach Alpha of above 0.84 was obtained for all the variables. The entire subscribers of the four active telecommunication network providers in the five tertiary institutions in Lagos State were taken as the study population. Multistage sampling technique was employed to draw the sample size of 610 from the target population. The data collected were subjected to analysis using the Pearson's Product Moment Correlation, Simple Regression and Analysis of Variance (ANOVA), with the aid of the Statistical Package for the Social Sciences (SPSS) software version 20. The findings revealed that a positive and statistically significant relationship between the predictor (perceived price fairness) and the dependent variable (customer satisfaction). (R = 0.451, p =0.000 < 0.05). It is therefore recommended that the management of mobile network providers should ensure that all necessary factors are objectively integrated when fixing prices for their services to guarantee customer satisfaction as well as gain a competitive advantageen_US
dc.identifier.citationOmoera, C.I., & Rahim, A.G. (2019). Perceived price fairness and customer satisfaction in the Nigerian Mobile Telecommunication Industry. Uniosun Journal of Employment Relations and Management, 1(2), 1-29en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/10524
dc.language.isoenen_US
dc.publisherUniosun Journal of Employment Relations and Managementen_US
dc.relation.ispartofseriesUniversity of Osun;1(2)
dc.subjectPrice fairnessen_US
dc.subjectCustomer satisfactionen_US
dc.subjectSubscribersen_US
dc.subjectNigeriaen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCESen_US
dc.titlePerceived price fairness and customer satisfaction in the Nigerian Mobile Telecommunication Industryen_US
dc.typeArticleen_US
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