Measuring Customer Satisfaction on Life Insurance Products Case Study: Lagos State, Nigeria
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Date
2014
Authors
Sogunro, A.B
Abiola, B
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Abstract
ABSTRACT:
Modern societies belief life insurance scheme, which is designed to be backbone of man survival, ensure financial
security and offers readymade source of long term capital financing for the infrastructural project is capable of
combating the besetting problem of man so that life can be made easy and continuous. The dramatic increase in
competition within the insurance sector and the needs of insurance by people has concurrently resulted in more
policy options being available in Nigeria market. The different types and attributes of life insurance plans are to
provide quality in the products, so as to satisfy human wants. This study is carried out to measure the buyers'
trade-offs among multi-attributed products and services (utilities) that are derived from purchasing a particular
life insurance plan using descriptive statistical analysis (Mean Score). The result show that the policyholders
generally are not satisfied with the Life insurance products based on the attributes attached to each of the product
Description
Staff Publications
Keywords
Insurance product , Descriptive analysis , Mean score , Product attribute
Citation
Sogunro, A.B and Abiola, B (2014) Measuring Customer Satisfaction on Life Insurance Products Case Study: Lagos State, Nigeria. International Journal of Management and Business Research Vol.4 (2), 73-80pp.