Product Elimination: The Nigerian Insurance Industry Experience.

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dc.contributor.authorOghojafor, B. E. A.
dc.contributor.authorAduloju, S.A.
dc.date.accessioned2017-10-24T13:23:51Z
dc.date.available2017-10-24T13:23:51Z
dc.date.issued2012
dc.descriptionStaff publicationen_US
dc.description.abstractThere is a growing interest in the way products are eliminated in order to prevent purchase discontinuity. The authors present an empirical study on the ways products are eliminated in the Nigerian insurance industry. Specifically, the papers examined the factors normally considered before elimination decisions are taken, and the key problems encountered during elimination stages. The data obtained from thirty-four insurance companies through a structured questionnaire were analyzed and a ranking of the variables relevant to the elimination process was provided. The kolmogorov-smirnov test was used to test the formulated hypotheses. Government policies and regulations as well as operational problems are the most important factors leading to elimination process. The paper also reports that the most difficult problem encountered during the elimination process is maintaining customer’s goodwill.en_US
dc.identifier.citationOghojafor, B. E. A. & Aduloju, S.A. (2012), Product Elimination: The Nigerian Insurance Industry Experience. International Journal of Business Administration, vol. 3 (2).en_US
dc.identifier.issnURL: http://dx.doi.org/10.5430/ijba.v3n2p74
dc.identifier.issnhttps://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Product+Elimination%3A+The+Nigerian+Insurance+Industry+Experience&btnG=
dc.identifier.issnhttps://doi:10.5430/ijba.v3n2p74
dc.identifier.issn1923-4007
dc.identifier.issn1923-4015
dc.identifier.urihttp://ir.unilag.edu.ng:8080/xmlui/handle/123456789/2527
dc.language.isoenen_US
dc.subjectProduct Eliminationen_US
dc.subjectInsurance Productsen_US
dc.subjectFinancial Servicesen_US
dc.titleProduct Elimination: The Nigerian Insurance Industry Experience.en_US
dc.typeArticleen_US
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