An Analysis of Social Listening and Use of Social Media as Marketing Tools Among University Students in Nigeria

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dc.contributor.authorOgunniyi, M.B.
dc.contributor.authorOgunshakin, T.O.
dc.date.accessioned2021-01-28T09:22:08Z
dc.date.available2021-01-28T09:22:08Z
dc.date.issued2020-03
dc.descriptionScholarly articlesen_US
dc.description.abstractTimeless art of listening before speaking starts from childhood, unfortunately, many listen to respond rather than listen to understand. All over the world today, so many conversations happen on social media but very few people/organisations listen to them and fewer still, learn from them. Although this problem may seem inconsequential, it has a great effect on the success of every one of us either as individuals or corporate entities. In an era where content is king, engagement is queen and data(information)is the new currency, this research analyses how Nigerian University students tap this enormous data generated from the amount of time Nigerians spend on social media to advance their businesses;it also analyses how they utilise social media and social listening as viable marketing tools in running smart business. This study recommends that University students in Nigeria, as well as other brands, governmental and non-governmental organisations should make use of social media and the social listening aspect of it to effectively boost online presence, clientele range and record significant increase in ROI.en_US
dc.identifier.citationOgunniyi, M.B. & Ogunshakin, T.O. (2020). An Analysis of Social Listening and Use of Social Media as Marketing Tools Among University Students in Nigeria. Journal of American Academic Research. . San Francisco, CA, USA. JAAR Publishing Center, 8(1), pp 40-49en_US
dc.identifier.issn2328-1227
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/9110
dc.language.isoenen_US
dc.publisherJournal of American Academic Researchen_US
dc.relation.ispartofseriesJournal of American Academic Research;8(1)
dc.subjectSocial Listeningen_US
dc.subjectSocial Mediaen_US
dc.subjectMarketingen_US
dc.subjectSocial Media Monitoringen_US
dc.subjectDigital Marketingen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Business and economics::Economicsen_US
dc.titleAn Analysis of Social Listening and Use of Social Media as Marketing Tools Among University Students in Nigeriaen_US
dc.typeArticleen_US
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