Market orientation in Nigerian manufacturing companies

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dc.contributor.authorOsuagwu, L.
dc.contributor.authorObaji, R.
dc.date.accessioned2015-12-14T10:43:48Z
dc.date.available2015-12-14T10:43:48Z
dc.date.issued2009
dc.description.abstractThis study examined the Market orientation practices of selected Nigerian manufacturing companies. A total of 1,200 copies of questionnaire were distributed to the sales and marketing directors of the sampled manufacturing companies, out of which a total of 1,035 questionnaires were found useable. The collected data were analyzed using relevant statistical tools in the statistical package for social sciences (SPSS) version 10. The findings revealed strong market orientation practices in the selected manufacturing companies.en_US
dc.identifier.citationInternational Business & Economics Research Journal, 8(9)en_US
dc.identifier.issn1535-0754
dc.identifier.urihttps://www.researchgate.net/publication/266466391_Market_Orientation_In_Nigerian_Manufacturing_Companies
dc.identifier.urihttp://ir.unilag.edu.ng:8080/xmlui/handle/123456789/242
dc.language.isoenen_US
dc.subjectSalesen_US
dc.subjectMarketingen_US
dc.subjectNigeriaen_US
dc.subjectManufacturing companiesen_US
dc.titleMarket orientation in Nigerian manufacturing companiesen_US
dc.typeArticleen_US
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