Impact of Marketing Strategies, Leadership behavior and Technological implication on effective management of Recreational Centres in Lagos State
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Date
2019
Authors
Ajibola, G.S.
Ogunsemore, M. A.
Salami, B. E.
Journal Title
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Publisher
International council for health, Physical Education, Recreation, Sport and Dance ICHPER-SD Africa Region
Abstract
This study investigated the impact of marketing strategies, leadership behaviour and technological implications on effective management of recreational sports centres in Lagos State. The descriptive research method was adopted for this study. Three hypotheses were postulated and tested in the research. The population for this study comprised all recreation centre managers, directors, technical staff, medical staff, clients and stakeholders. 3 recreational centres in Lagos State were selected for the study and the stratified sampling technique was used in the selection of a sample size of 250 respondents. A self-developed questionnaire with reliability co-efficient of 0.86 established through a test-rest method was used in generating information and data for the study. The frequency counts, percentages and bar chart were used in the description of the demographic variables of respondents. While inferential statistics of Multivariate Regression Analysis was used for the testing of hypotheses at 0.05 level of significance. The findings from this study showed that marketing strategies have a significant impact on effective management of recreational centres in Lagos State, leadership behaviour of managers have a significant impact on effective management of recreational centres in Lagos State and technological implication have a significant impact on effective management of recreational centres in Lagos State. The study recommended that recreation centres must adopt the use of technological gadgets and equipment in the area of communication, health management, security and reaching the world of their environment. Clientele patronage should also be adopted as it encourages sustenance of recreational centres and varieties of programmes must be made available to entice consumers of their products and services. Recreation centres should also ensure good marketing strategy. Managers must adopt leadership behaviour that is transformational and transactional to equip workers for best services within the organization.
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Citation
Ajibola, G. S., Ogunsemore, M. A. & Salami B. E. (2019). Impact of Marketing Strategies, Leadership behavior and Technological implication on effective management of Recreational Centres in Lagos State. Journal of International council for health, Physical Education, Recreation, Sport and Dance ICHPER-SD Africa Region. 5 (1), 139-146