The Impact of Market Orientation as a Capacity Building Strategy on Firms Performance: A Study of Selected Fast Food Restaurants in Lagos State Metropolis

Simple item page
dc.contributor.authorMojekwu, J.N
dc.contributor.authorGaniyu, A.R
dc.contributor.authorIghomereho, O.S
dc.date.accessioned2017-10-06T12:45:00Z
dc.date.available2017-10-06T12:45:00Z
dc.date.issued2016
dc.descriptionStaff Publicationsen_US
dc.description.abstractThis paper examines market orientation practices of foreign fast food restaurants vis-à-vis Nigerian restaurants in Lagos State and the impact on their performance. The study employed survey research design using quantitative approach. The collected data were analyzed using mean, paired sample test and regression analysis. It was found that fast food restaurants in Nigeria practice all dimensions of market orientation and when foreign restaurants were compared with those of Nigerians, it was discovered that foreign restaurants practice more of inter-departmental dynamics while local restaurants are better off in organizational system, environmental factors and management factors. It was also found that only environmental factors in market orientation and inter-departmental dynamics have significant impact on their performance. On the basis of the findings of the study, the researchers conclude that market orientation is important to enhance business performance. On this note, fast food restaurants operators must adopt market orientation strategies to enhance their growth and competitiveness.en_US
dc.identifier.citationMojekwu, J.N, Ganiyu, A.R and Ighomereho, O.S (2016) The Impact of Market Orientation as a Capacity Building Strategy on Firms Performance: A Study of Selected Fast Food Restaurants in Lagos State Metropolis. Journal of the Faculty of Economics and Administrative Sciences, Vol. 6(1) 45-60 ppen_US
dc.identifier.urihttp://ir.unilag.edu.ng:8080/xmlui/handle/123456789/1809
dc.language.isoenen_US
dc.subjectFast Food Restaurantsen_US
dc.subjectFirm Performanceen_US
dc.subjectCapacity Buildingen_US
dc.subjectMarket Orientationen_US
dc.titleThe Impact of Market Orientation as a Capacity Building Strategy on Firms Performance: A Study of Selected Fast Food Restaurants in Lagos State Metropolisen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
The Impact of Market Orientation as a Capacity Building Strategy on Firms Performance A Study of Selected Fast Food Restaurants in Lagos State Metropolis.pdf
Size:
523.02 KB
Format:
Adobe Portable Document Format
Description:
Full Texts
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Actuarial Science and Insurance -Scholarly Publications