Expeditious Rural Communication Programme as a Catalsyt to the Emergence of Nigeria's Sociopolitical Integration.
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Date
2001-09
Authors
Durowade, D
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Abstract
The impact of communication on Nigerian modern development has been pervasive, this paper thus wishes to' consider expeditious rural communication programme as it affects socio-cultural, economic and political aspects of Nigerian development. This is because expeditious rural communication will allow people to make judicious use of facilities in their localities. It will also bring about the necessary changes in peoples' altitudes towards material development. A new concept is thus expected to emerge from the rank and file .of rural dwellers. This will lead to an enduring attitudinal change, which is a function of learning and understanding brought about by receiver-oriented content of communication That is,. exchange of ideas in a reciprocal and interactive environment based on, not feedback that helps the source to fortify its strategy in order to 'win' but feedback that helps the source to appreciate where the receiver is coming from and makes him to see the need to help the receiver (at the receiver's pace and within his contexts) to reach a rational decision.
Expeditions rural communication therefore is an indispensable tool that has a very 'important role to play in rural development and transformation. This will therefore lead to the emergence of the long awaited socio-political and economic integration of the country.
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Keywords
Communication , Development , Education , Rural dwellers
Citation
Durowade, D. (2001). Expeditious rural communication programme as a catalsyt to the emergence of Nigeria's sociopolitical integration. Paper presented at the 11th Annual Congress of Nigerian Rural Sociological Association at the University of Uyo, Uyo, Nigeria.