Department of Mass Communications
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Browsing Department of Mass Communications by Author "Daramola, A. C"
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- ItemOpen AccessNigerian Outdoor Advertising: Concepts, Constructs, Issues and Trends(Lagos: University of Lagos Press and Bookshop, 2018) Daramola, A. C; Tejumaiye, J.AThis 285 pages edited book examines the concepts, constructs, issues, and trends in contemporary outdoor advertising practice in Nigeria. The book did the examination via various outdoor advertising topical issues such as creativity in outdoor advertising, photography in outdoor advertising, managing outdoor advertising, regulation of outdoor advertising, subliminal issues in outdoor advertising, aesthetics of outdoor advertising among others