Department of Mass Communications

Recent Submissions

  • Strengthening Employer and Employee Relationship: A Public Relations Perspective 

    Tejumaiye, J.A (Babcock University: College of Management Sciences, 2002)
    The article is premised on the belief that treating people, not money or machines as the natural resource is the key to a good employer and employee relationship. The paper explores the interconnectivity between employee ...
  • Marketing Public Relations as a Synergy for Organizational Building and Survival in the Contemporary Economy 

    Tejumaiye, J.A (Babcock University: College of Management Sciences, 2003)
    The growth and survival of organisations are important issues in corporate institutional discussions in the economy of the third world nations where corporate institutions' insolvency are rampant. This study sets on a good ...
  • Mass Media and Identity Development of Children 

    Tejumaiye, J.A (Babcock University: Department of Political Science, 2003)
    The mass media is one of the institutions in the society which influence on the ways and manner people behave cannot be doubted, particularly, the ways and manner children behave. This paper explored the nexus of the ...
  • Mass Media in Nigeria: A Role Definition and Delineation 

    Tejumaiye, J.A (Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria: Faculty of Arts, 2004)
    This article examines what role the mass media can play in the establishment and entrenchment of freedom, democracy, and development in Nigeria. The author did a rundown of the history of the mass media in Nigeria and ...
  • Mass Media as Agents of Leadership in Unifying a Complex, Multi-Cultural and Multi-Linguistic Society 

    Tejumaiye, J.A (University of Nigeria, Nsukka:Communication Studies Forum, Department of Mass Communication, Faculty of Arts, 2005)
    This study examines the role of the mass media in Nigeria, especially, the mass media's role in setting agenda of unity. The author questioned the docile role Nigerian mass media workers/organisations are playing in ...
  • Journalism Values and Virtues in Nigeria: Real or Imagined 

    Tejumaiye, J. A (Ogun state: Tai Solarin University of Education, 2006)
    A study of values and virtues, particularly, in/of a profession is a study of ethical requirements/standards of such profession. Ethics generally is concerned with the basic constructs of morality such as rightness, goodness, ...
  • Using the Mass Media as Interventionist Agencies in Environmental Awareness and Education 

    Tejumaiye, J.A (Babcock University: Department of Mass Communication, 2007)
    The mass media are phenomena that influence in the lives of man and on society is indispensable. This study examines the role of the mass media in bringing about increase consciousness, education, and knowledge about the ...
  • Political Advertising in Nigeria’ Emerging Democracy 

    Tejumaiye, J. A (Lagos state University: Department of Economics, 2008)
    Political advertisement began in Nigeria in 1963, when the late Chief Obafemi Awolowo of the Action Group [AG] political party used skywriting advertising during rallies to send campaign messages prelude to the 1964 General ...
  • Civil Society, Mass Media and National Development in Nigeria 

    Tejumaiye, J.A (Catholic University College, Accra, Ghana: Providence, 2011)
    This study examines the relationship between civil society mass media and development with particular reference to Nigeria. The thesis of the study includes that civil society and mass media are two societal institutions ...
  • Mass Media, Political Culture and Governance in Nigeria’s Emerging Democracy 

    Tejumaiye, J.A; Rufai, O.M (Port Novo, Republic du Benin: IESSAF Universite and ESAF, 2011-11)
    This study is delimited to the role of the mass media in political culture in Nigeria’s emerging democracy. The authors established that governance is not independent of political culture, neither is political culture ...
  • Political Advertising in Nigeria’s 2015 Presidential Election 

    Tejumaiye, J.A; Simon, G.I; Obia, V.A (Harmond: Purdue University Calumet, 2018)
    This empirical study, 'political advertising in Nigeria's 2015 Presidential election’ was conducted in Lagos state. The study examined the role political advertising played in the presidential election. Survey research ...
  • Newspaper and Magazine Management, Production and Marketing 

    Anaeto, S.G; Solo-Anaeto, M; Tejumaiye, J.A (Ibadan: Stirling Hordens Publishers Limited, 2009)
    This 185 pages book examines how to establish, manage and market newspaper and magazines houses in this ever-changing world of ideas. The book is a contemporary addition to the stocks of available books in the area of ...
  • Beyond Influence: Media and the 2015 Presidential Election 

    Ibraheem, I.A; Ogwezzy-Ndisika, A; Tejumaiye, J.A (Department of Mass Communication, University of Lagos, 2018)
    Using the 2015 Presidential Elections, this empirical paper examines the limited and sometimes muted influence of the media during the period leading to the election and immediately after the election. The paper uses two ...
  • Mass Communication Research: An Introduction 

    Tejumaiye, J.A (Ibadan: Scepter Prints, 2003)
    The 230 pages book is on mass communication research. The author examines several methods as well as how to conduct research in the social sciences. The book uses social sciences approaches of conducting research to situate ...
  • Mass Media in Nigeria’s Emerging Democracy 

    Tejumaiye, J.A (Saarbrucken, Germany: Lambert Academic Publishing, 2012)
    This study examines the role[s] the mass media have played in Nigeria’s emerging democracy and used this as a basis to proffer a new role the mass media should play in cementing democracy and democratic culture in Nigeria. ...
  • Nigerian Outdoor Advertising: Concepts, Constructs, Issues and Trends 

    Daramola, A. C; Tejumaiye, J.A (Lagos: University of Lagos Press and Bookshop, 2018)
    This 285 pages edited book examines the concepts, constructs, issues, and trends in contemporary outdoor advertising practice in Nigeria. The book did the examination via various outdoor advertising topical issues such as ...
  • Pathways to Sustainable Development of the Yoruba Home Video Industry 

    Tejumaiye, J.A (Maryland USA: African Renaissance Books Incorporated, 2009)
    This article examines the pathways to sustaining the Yoruba home videos. The author did a reminiscence of the Yoruba home video industry and concluded that the present state of the industry need to be remodeled if there ...
  • The Yoruba “Omoluwabi” in the Age of Globalisation: Issues and Challenges for Development Communication 

    Tejumaiye, J.A (Ibadan: Ibadan University Press, Nigeria, 2008)
    “Omoluabi” among the Yoruba is good character. “Omoluabi” as a construct in Yoruba land is entrenched in the Yoruba Educational system. The end product of education among the Yoruba is to make an individual an “omoluabi”. ...
  • Mass Media and Governance: Issues and Challenges in Contemporary Nigeria 

    Tejumaiye, J. A; Adelabu, O.T (Lagos: Malthouse, 2011)
    This article examines the role of the mass media in governance. The conclusion includes that as the constitutionally recognized Fourth Estate of the Realm the media's role in governance is indispensable. The media is ...
  • Mass Media Strategies to Overcome Xenophobic Attitudes and Behaviours 

    Tejumaiye, J.A; Oso, L (Ile-Ife: Ife Center for Psychological Studies, Obafemi Awolowo University, Nigeria, 2008)
    One of the agents of Socialization universally accepted for its role in shaping the thoughts, views, attitudes, and behaviors of man is the mass media. This study examines the mass media strategies and tactics that can be ...

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