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- ItemOpen AccessDestination Personality Perception as predictor of Symbolic Consumption in Africa’s Tourism Industry(Springer Nature Switzerland AG, 2021) Ajeyalemi, Oladipupo Folorunsho; Olarewaju, Adeniyi DamilolaEven though extant research suggests that many destinations are positioned based on their functional utilities and experiential hedonic values; nonetheless, tourists also tend to embrace destinations that convey symbolic values which expresses and reflects their notion of social identity, lifestyle and self-concept. However, there is a dearth of knowledge concerning tourists’ motivation for symbolic consumption of destinations. This study therefore examined tourists’ behaviour within the African context concerning symbolic consumption of destinations, with emphasis on the predictive influence of destination personality. This was particularly germane because tourism destinations, just like brands or products, have their own unique personalities. Consequently, based on a number of factors, Nigeria was selected to represent the population of study. A survey-based approach was employed and a total of 831 copies of the questionnaire were found useable and acceptable, while factor analysis and multiple regression was employed in the analyses. Findings showed that destination personality is positively related to all three constructs of symbolic consumption. Additionally, four dimensions of destination personality were confirmed, and all proved to be significant individual predictors of symbolic consumption. It was therefore suggested that managers and operators of destinations in Africa need to position and align their respective destinations with the symbolic value attached to tourists’ subconscious and innermost desires. Implications for Africa are discussed.
- ItemOpen AccessDeterminants of Financial Inclusion in Sub-Sahara African Countries(Covenant Journal of Business & Social Sciences, 2017-12-16) Oyelami, L.O; Saibu, O.M; Adekunle, B.SAs the exclusion of large percentage of the population has been identified as a major obstacle to inclusive growth and development in developing countries of the world it is against this background this study investigates the determinants of financial inclusion in Sub-Saharan Africa using Panel Autoregressive Distributed Lag (ARDL). The results from the study reveal that financial inclusion in the region is meaningfully influenced by both demand side factors (level of income and literacy) and Supply-side factors (Interest rate and bank innovation proxy by ATM usage). The government in the sub-region should put a policy in place to promote financial literacy and other forms of innovative banking in their respective country as this will go a long way in promoting financial inclusion in the region.