Information consciousness: lifewire of organisations
Inaugural lecture series 2017
form of sound, rays, signals, traffic light, (i.e., green-safe and red-danger). In other words, information may be used to refer to words, figures and symbols presented in such .a way th~t may be meaningful to the receiv~r as ~ell as stimulate his decision making, behaviour or action. It IS presented as data that empower efficient action. Bride (1986) sta~ed t~at information is the interrelated or structured data including collection, storage, processing and dissemination of. new~, data facts messages, opinions and comments required In orde'r to react knowledgeably as well as to be in a position to take appropriate decisions.