Marketing of information resources in selected public libraries in Lagos State: a competitive intelligence approach
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Date
2011-06
Authors
Adekanye, E.A.
Journal Title
Journal ISSN
Volume Title
Publisher
The Information Technologist
Abstract
This paper presented the results of a study which examined the use of marketing techniques in
public libraries, and the extent to which competitive strategies could be employed in marketing
information products and services in the those libraries in order to serve its users better than its
competitors. This research is a case study of Lagos State Library Board and Lagos State Local
Government Libraries. Descriptive survey method was adopted and questionnaire was the
instrument used for data gathering. It was discovered that the most preferred marketing procedure for the libraries under study was photocopying services. However, lack of fund, inadequate manpower, and low capacity building as well as government negative influence were all indicated as factors militating against marketing of public library services in the society.
Description
Scholarly articles
Keywords
Public libraries , Information , Resources , Marketing , Intelligence , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Library and information science
Citation
Adekanye, E.A. (2011). Marketing of information resources in selected public libraries in Lagos State: a competitive intelligence approach. An International Journal of Information and Communication Technology (ICT), Vol.8(1).