Use, frequency and benefits of microblogging as correlate of information needs of niddle managers in global system for mobile communication (GSM) providers in Nigeria
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Date
2021-01
Authors
Egberongbe, H.S
Adewuyi, O.W
Journal Title
Journal ISSN
Volume Title
Publisher
Nigerian Library Association
Abstract
The paper examined the relationship between the purpose of usage, benefits derived from
usage of microblogging and information needs using the Global System for Mobile
Communication (GSM) Providers in Nigeria as a case study. The population of study
comprised staff in the middle management cadre in the Marketing Department, Information
Technology Department, Customer Care Department and Administrative Department of the
studied sector in Nigerian telecommunication industry. Descriptive survey research design
was used and questionnaire was employed as research instrument. Copies of the
questionnaire were administered using total enumeration techniques. The study revealed that
most of the respondents use microblogging regularly for marketing of products and services,
collaboration among professional colleagues and for knowledge sharing among others.
Majority of the respondents also agreed that microblogging improves organizational
productivity, bring connection among professional colleagues, aids interaction with
customers, facilitates attraction of potential customers and facilitates provision of product
and services. The study however found no significant relationship between usage of
microblogging and information needs of the respondents and no significant relationship
between the benefits of microblogging and information needs of the respondents. The paper
recommended that Global System for Mobile Communication (GSM) Providers and by
extension telecommunication industry should not only encourage microblogging for internal
workplace communication but should also embrace its usage as this will further enhance
their productivity.
Description
Scholarly articles
Keywords
Microblogging , Global system for mobile communication , Social media networking , Telecommunication , Information needs , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Library and information science
Citation
Egberongbe, H.S and Adewuyi, O.W (2021). Use, frequency and benefits of microblogging as correlate of information needs of niddle managers in global system for mobile communication (GSM) providers in Nigeria. Journal of the Nigerian Library Association, Vol.54(1), 121-130p.