Consumer awareness and preference for organic and inorganic vegetables in University of Lagos
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Date
2020
Authors
Ayeni, A.O.
Adedayo, V.T.
Ekpeni, N.M.
Alade, T.O.
Journal Title
Journal ISSN
Volume Title
Publisher
Academic Staff Union of Universities (ASUU)
Abstract
Organic agriculture has gripped the developing world due to the harmful effects of agrochemicals and inorganic fertiliser-based foods, particularly in Nigeria's urban areas. This study examined Consumers 'preference for organic vegetables, emphasising awareness, perception, and willingness to pay for organic food using the University of Lagos as a case study. One hundred and seventy-seven respondents were randomly selected. A questionnaire was used to obtain information on relevant variables on both organic and inorganic food and analysed with descriptive statistics. The result showed that respondents were highly aware of organic vegetables and mainly were informed through the internet (30.3%), television (20.2%) and family and friends (18.3%). Consumers preferred organic vegetables to inorganic ones as it was perceived to be healthier (78.8%), of better quality (85.696). tastier (61%.2), availability (37.5%) but also expensive (40.8%). The consumers' familiarity with organic vegetables primarily influences the willingness to pay for organic vegetables irrespective of prices. Facilities to ensure standard, expansion, proper certification and labelling of organic products were recommended to encourage its market's continuous growth.
Description
Scholarly articles
Keywords
Awareness , Perception , Consumers , Organic Vegetable , Inorganic vegetable , Research Subject Categories::SOCIAL SCIENCES
Citation
Ayeni, A. O., V. T. Adedayo, N. M Ekpeni and T. O. Alade (2020): Consumer awareness and preference for organic and inorganic vegetables in University of Lagos, ASUU Journal of Social Sciences, 7 (1), 78-101