Corporate social responsibility: are firms in Nigeria actually giving back or giving away?

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dc.contributor.authorOluwafemi, O.J.
dc.contributor.authorOyatoye, E.O
dc.date.accessioned2019-08-16T13:19:44Z
dc.date.available2019-08-16T13:19:44Z
dc.date.issued2012
dc.descriptionStaff Publicationsen_US
dc.description.abstractFirms that are less rational in their socially responsible actions might just be giving away rather than actually given back because they are unable to prioritise their socially responsible efforts. The extent to which firms in Nigeria apply rational decision techniques for prioritising their socially responsible actions is unknown. Therefore, this study analysed three primary stakeholder groups to which firms concentrate their social responsibility efforts using analytic hierarchical process (AHP). Cross-sectional design, quota, simple random, and convenient sampling techniques were employed to obtain responses from 225 corporate affairs officers in various quoted companies. Responses were placed on a 3 × 3 matrix estimates of perception of primary stakeholder groups that received attention. Socio-cultural and economic stakeholders rated much lower than the priority accorded political constituency. Alternative priorities for the dimensions of stakeholder salience were also higher for legitimacy and power more than urgency. The implications of these findings were discusseden_US
dc.identifier.citationOluwafemi, O. J., & Oyatoye, E. O. (2012). Corporate social responsibility: are firms in Nigeria actually giving back or giving away?. International Journal of Business Excellence, 5(1-2), 116-129en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/4550
dc.language.isoenen_US
dc.publisherInternational Journal of Business Excellenceen_US
dc.subjectcorporate social responsibilityen_US
dc.subjectCSRen_US
dc.subjectstakeholder salienceen_US
dc.subjectanalytic hierarchy processen_US
dc.subjectAHPen_US
dc.subjectLagos metropolis; Nigeriaen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Social sciencesen_US
dc.titleCorporate social responsibility: are firms in Nigeria actually giving back or giving away?en_US
dc.typeArticleen_US
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