A Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolis

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dc.contributor.authorOketunmbi, E.O.O
dc.date.accessioned2020-02-19T13:26:00Z
dc.date.available2020-02-19T13:26:00Z
dc.date.issued2016-03
dc.description.abstractIn order to determine the applicability of the agenda-setting theory in an environment different from the one in which it was postulated, this study replicated the pioneer study by McCombs and Shaw (1972) on the agenda-setting theory. A combination of descriptive survey and content analysis was adopted as research methods. The population of study were adult residents of Ilorin metropolis out of which 100 respondents were randomly selected. Contents of The Punch and The Nation newspapers, in addition to Radio Nigeria's 7 a.m. Network News and Unilorin FM's 5 p.m. News Headlines broadcasts were also analysed for the period of 23 April to 22 May 2013. Data analysis revealed that the mass media agenda mostly constitutes public agenda. Therefore, the study confirmed the agenda-setting theory and recommended that government and policy makers should exploit the finding to set public agenda for development.en_US
dc.description.sponsorshipSelf-sponsoreden_US
dc.identifier.citationOketunmbi, E. O. O., Isah, F. I., and Abdulrauf-Salau, A. (2016). A Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolis. International Journal of Communication: An Interdisciplinary Journal of Communication Studies. Communication Studies Forum, Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka (18), 67-76.en_US
dc.identifier.issn1597-4324
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7709
dc.language.isoenen_US
dc.publisherCommunication Studies Forum, Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukkaen_US
dc.relation.ispartofseries;Number 18
dc.subjectCohen's assertion, Agenda setting theory, Public discoursesen_US
dc.titleA Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolisen_US
dc.typeArticleen_US
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