Mass Communications -Scholarly Publications

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    Open Access
    Curbing Hatred: The Ethnic Diehards’ Agitations and 2015 Presidential Election Campaign in Nigeria
    (2019) Ogwezzy-Ndisika, A.O; Faustino, B.A; Amakoh, K.O
    Nigeria witnessed bouts of hate speeches during the buildup to the March 28, 2015 Presidential election. Politicians and their allies made use of acerbic words, half-truths and outright lies during their electioneering campaigns. The election was regarded as a ‘do-or-die’ affair by the politicians. Their activities were alarming and apprehensions were rife about the success of the election and peaceful transition of power. Hence, the two major contestants, Goodluck Jonathan and Muhammadu Buhari along with nine party leaders signed the ‘Abuja Accord’ on January 14, 2015. Furthermore, the country experienced a season of acerbic comments, issuance of quit notices and calls for secessions by ethnic jingoists. These activities heated up the polity and caused panic among the citizens of the country. On June 6, 2017, the Arewa Youth Consultative Forum comprising of 19 Northern states of Nigeria issued a 90-day ultimatum to South-Eastern residents in the North to vacate the region before October 1, 2017. This article explores the use of hate speech in electioneering campaign drawing from secondary data i.e. newspaper excerpts; and through the lens of ethics using relevant Communication Practice Codes, Nigerian Press Council Code, Nigerian Broadcasting Code, 2012 and relevant sections of Electoral Act 2010. It also examines the issue of the ethnic diehards’ agitations and quit notice and its implications for national peace, security and justice. The argument and submission of this paper highlights ways of curbing hatred, advancing of peace, acceptance, tolerance and justice.
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    Open Access
    Advertising and National Development: Implications for Nigeria
    (School of Communication, Lagos State University, Nigeria, 2015-12) Tejumaiye, J.A
    This study examines the role of advertising in national development in Nigeria. The study examines the concept of development and the role of advertising in the promotion of national development from the micro and macro perspectives. The study concludes among others that as an adjunct of the mass media, advertising, aside its traditional purpose of information, persuasion, reminder, comparisms and reinforcements, plays the role of mobilizing and galvanizing the public about issues as well as stimulate the public to take actions as desired by sponsor of advertisements and that just like the mass media, advertising teaches norms and societal values; advertising also plays the role of mobilizing the electorates
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    Open Access
    Media Power in Nigeria: Real or Imaginary?
    (Association of Media and Communication Researchers of Nigeria (AMCRON), Department of Mass Communication, Kwara State University, Malete, Kwara State, Nigeria, 2019) Garba, K. A; Tejumaiye, J.A
    As a dynamic social institution, mass media's impact on the socio-political lives of Nigerians is tangible. Known as purveyors of information, education, enlightenment, awareness, tools for mobilization, socialization, and surveillance. One thematic manifestation in these roles is the exercise of media power which attracted interpretations from social scientists. Questions of interest in this study are: what are the roles of the media within Nigeria’s socio-political milieu? What are the dimensions of media power within Nigeria’s socio-political context? And what are the implications of media power within Nigeria’s socio-political sphere? This empirical article is anchored on Gate-keeping and Agenda Setting theories juxtaposed with Des Freedman’s four paradigms of media power: consensus, chaos, control and contradiction. Secondary data gathering complimented with in-depth interview method were adopted. Findings reveal among others that media power in Nigeria is real.
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    Open Access
    Mass Media and Environmental Education in Nigeria: Issues and Challenges
    (Nigerian Mass Communication Association Journal (NMCAJ): Department of Mass Communication, Benue State University, Makurdi, Nigeria, 2009) Tejumaiye, J.A
    This study examines the role of the mass media in bringing about increased consciousness about the environment. There is no doubt that man is environment-dependent; therefore, there is the need for man to be environment conscious for his today and tomorrow. The study advocates a more organized, purposeful, and co-coordinated mass media approach to bring about increased consciousness and awareness, education and knowledge about the environment
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    Open Access
    Mass Media and Democratic Consolidation in Post 1999 Nigeria
    (University of Maiduguri, Nigeria, 2008) Tejumaiye, J.A
    This study examines the role of the mass media in Nigeria from independence till 2008, particularly the role of the mass media as it relates to consolidating democracy. The study assessed the role of the mass media and concluded that the watchdog role of the media has not helped build a democratic culture in Nigerians. The study recommended that the mass media adopt a multi-polar method of reporting unlike the usual balance method of reporting