Cultural Imperialism Theory and Mass Communication Research: A Critical Review

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dc.contributor.authorOketunmbi, E.O.
dc.date.accessioned2020-02-18T08:13:17Z
dc.date.available2020-02-18T08:13:17Z
dc.date.issued2013
dc.descriptionStaff publicationsen_US
dc.description.abstractThis paper explored the origin, basic postulations, and selected scholars’ comments on the cultural imperialism theory. Based on the five-item scale consisting of scope, testability, parsimony, utility, and heurism proposed by Julia Wood (1997: 55), this paper attempted a critical evaluation of the cultivation theory and concluded that it is a huge success in heurism, considering the intense and immense global debates it had generated and sustained for almost a century. The paper therefore recommended it as such to mass communication scholars and policy makers who are interested in the preservation of local cultures, with emphasis on the point that the subtle cultural modification potentials of foreign media contents is a living reality.en_US
dc.identifier.citationOketunmbi, E. O. (2013). Cultural Imperialism Theory and Mass Communication Research: A Critical Review. Benin Mediacom Journal. Forum for Communication and Media Research, Department of Theatre Arts and Mass Communication, Faculty of Arts, University of Benin, Benin City (7), 32-36.en_US
dc.identifier.issn2276-9994
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7691
dc.language.isoenen_US
dc.publisherForum for Communication and Media Research, Department of Theatre Arts and Mass Communication, Faculty of Arts, University of Benin, Beninen_US
dc.relation.ispartofseriesBenin Mediacom Journal;Vol.7
dc.subjectCultural imperialism theoryen_US
dc.subjectMass communicationen_US
dc.subjectResearchen_US
dc.subjectCultivation theoryen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleCultural Imperialism Theory and Mass Communication Research: A Critical Reviewen_US
dc.typeArticleen_US
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