Influence of Covid-19 (Coronavirus) Pandemic Lockdown on Media Usage in Nigeria

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dc.contributor.authorOketunmbi, E. O.
dc.contributor.authorAderibigbe, A. A.
dc.contributor.authorOlajuwon, O. E.
dc.date.accessioned2021-03-24T07:40:15Z
dc.date.available2021-03-24T07:40:15Z
dc.date.issued2021-03
dc.descriptionScholarly articlesen_US
dc.description.abstractThe COVID-19 pandemic global lockdown caused concerns about survival and made people turn to various communication media for information about the virus. This study therefore investigated the extent to which Nigerians used various media before and during the lockdown. The population of the study were resident Nigerians from which 1,250 respondents were selected by the random sampling. A 15-item Google Form was the research instrument. Findings showed that the respondents read hardcopy newspapers and or magazines occasionally before the lockdown while most of them did not read newspapers and or magazines during the period. There were consistent uses of social media, the Internet and online newspapers and or magazines in the period. Finally, education, entertainment, information, motivation and socializing constituted the most frequent needs to which the respondents applied various media. The study therefore recommends that in media selection, advertisers should note the most popular among the respondents.en_US
dc.identifier.citationOketunmbi, E.O., Aderibigbe, A.A. and Olajuwon, O.E. (2021). Influence of Covid-19 (Coronavirus) Pandemic Lockdown on Media Usage in Nigeria. KIU Interdisciplinary Journal of Humanities and Social Sciences. Kampala International University, Uganda 2(1), 30-52.en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/9258
dc.language.isoenen_US
dc.publisherKIU Interdisciplinary Journal of Humanities and Social Sciences. Kampala International University, Ugandaen_US
dc.subjectMedia usageen_US
dc.subjectCOVID-19en_US
dc.subjectCoronavirusen_US
dc.subjectPandemicen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleInfluence of Covid-19 (Coronavirus) Pandemic Lockdown on Media Usage in Nigeriaen_US
dc.typeArticleen_US
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