The Influence of Abule Oloke Merin Radio Drama in the Crusade against HIV and AIDS/STDS in Nigeria

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dc.contributor.authorAkinwande, A.J.
dc.contributor.authorOketunmbi, E.O.
dc.date.accessioned2020-02-18T08:49:13Z
dc.date.available2020-02-18T08:49:13Z
dc.date.issued2013-01
dc.descriptionStaff publicationsen_US
dc.description.abstractThis paper sought to determine the influence of the Abule Oloke Merin radio-drama series in promoting behavioural changes in matters concerning HIV/AIDS/STDs among 247 purposively selected regular listeners. Data analyses and interpretations revealed that the series were effective in promoting behavioural changes. Only a 14.6% minority preferred other media to radio and demographic variables contributed to the influence of the programme. Conclusion is that whenever Nigerian youths are the targets of communication innovations, the edutainment and infotainment strategies of harmoniously blending education or information with entertainment is a necessary pre-condition for success. Flowing from this, we recommend that development communication planners should use more media units in more broadcast stations in combination with the media preferred by a minority of the study's respondents.en_US
dc.description.sponsorshipSelf-sponsoreden_US
dc.identifier.citationAkinwande, A. J., and Oketunmbi, E. O. O. (2013). The Influence of Abule Oloke Merin Radio Drama in the Crusade against HIV and AIDS/STDS in Nigeria. International Journal of Information Processing and Communication. Faculty of Communication and Information Sciences, University of Ilorin, Ilorin, l (1), 171-182.en_US
dc.identifier.issn2645-2960
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7696
dc.language.isoenen_US
dc.publisherFaculty of Communication and Information Sciences, University of Ilorin, Ilorinen_US
dc.relation.ispartofseriesInternational Journal of Information Processing and Communication;Vol.1(1)
dc.subjectRadio-dramaen_US
dc.subjectHIVen_US
dc.subjectAIDSen_US
dc.subjectSTDen_US
dc.subjectFamily planningen_US
dc.subjectDevelopment communicationen_US
dc.titleThe Influence of Abule Oloke Merin Radio Drama in the Crusade against HIV and AIDS/STDS in Nigeriaen_US
dc.typeArticleen_US
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