Promoting Cultural Tourism through Art Exhibitions: A Case Study of National Gallery Of Art Igbo-Ukwu Southeast Nigeria
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West African Archaeological Association
Art exhibition entails public display or collection of art objects in a gallery, often times providing opportunity to showcase a people’s cultural heritage, the artists and their works. When art exhibitions are carried out in rural communities by a National Art Gallery, it has the potential of promoting tourism, and encouraging budding artists in the locality. This study examines the extent to which the National Gallery of Art, Igbo-Ukwu, southeast Nigeria, promote tourism in Igbo-Ukwu through art exhibitions, with a view to establishing the impacts of these exhibitions. Data gathering techniques employed are: participant observation, key informant interview focus group discussions and photography. The study discovers that art exhibitions in National Gallery of Art Igbo-Ukwu have contributed to promoting tourism, skill acquisition and income generation to the artists in the community and neighbouring towns. The gallery provides platform for budding artists to exchange ideas with more established artists, and at the same time make young people to see art as a viable profession. The study recommends that the exhibitions should be publicized more to increase wider participation of artists and tourists
National Gallery of Art , Rural Communities , Tourism , Art Exhibitions , Research Subject Categories::SOCIAL SCIENCES::Social sciences::Education
.) Obiageli C. Okoye. 2016. Promoting Cultural Tourism through Art Exhibitions: A Case Study of National Gallery Of Art Igbo-Ukwu Southeast Nigeria. West African Journal of Archaeology, 46 (2): 249-261.