Shopping Mall Patronage: A Review of Predictive Factors
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Date
2022-06-30
Authors
Oluwunmi, A.O
Umeh, O.L
Role, B.A
Journal Title
Journal ISSN
Volume Title
Publisher
Covenant Journal of Research in the Built Environment (CJRBE)
Abstract
Given the increasing popularity of shopping malls globally, it is vital for
would-be investors and their consultants (bankers, estate surveyors and
valuers, among others) to examine the critical variables for the feasibility
and viability of such an investment. Taking this into consideration, a
systematic review of prior studies on shopping malls was conducted with
the aim of highlighting the factors predicting patronage. To accomplish
this aim, the researchers reviewed papers published within a ten-year
period. According to the summary, research on shopping malls has gotten
a lot of attention, especially in developing countries. The study also
discovered that, in both developed and developing countries, income,
location, accessibility, and price are the most important factors
influencing mall patronage. In conclusion, shopping mall stakeholders
should consider using the fifteen variables highlighted in this study as an
investment guide.
Description
Scholarly article
Keywords
Citation
Oluwunmi, A.O, Umeh, O.L & Role, B.A. (2022). Shopping Mall Patronage: A Review of Predictive Factors