Identifying and Using Variables in Mass Communication Research in the Humanities and Social Sciences

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dc.contributor.authorOketunmbi, E.O.
dc.contributor.authorAderibigbe, A.A.
dc.date.accessioned2020-02-19T08:01:26Z
dc.date.available2020-02-19T08:01:26Z
dc.date.issued2018-06-01
dc.descriptionStaff publicationsen_US
dc.description.abstractThis paper recognises that mass communication research is tilting increasingly towards quasi scientific research methods, despite its multidisciplinary background. The tilt is a response to the global trend of rising bias against the humanities and social sciences, in favour of the pure sciences and technology. However, a vital point in the adaptation of the scientific method to communication research is the mastery and application of the concept of variable. This paper therefore explores the nature of research per se in human aspirations, in addition to the basic types, characteristics, and the pivotal role of variables in mass communication research. To demonstrate the presence of variables in all major stages of the research process, the paper also selectively reviews two published research reports, and concludes with a discussion of some pitfalls to avoid while working with variables.en_US
dc.identifier.citationOketunmbi, E. O. O. and Aderibigbe, A. A. (2018). Identifying and Using Variables in Mass Communication Research in the Humanities and Social Sciences. Communication Review. Department of Mass Communication, University of Lagos, Akoka 1 (8), 46-69.en_US
dc.identifier.issn1596-7077
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7699
dc.language.isoenen_US
dc.publisherDepartment of Mass Communication, University of Lagos, Akokaen_US
dc.relation.ispartofseriesCommunication Review;Vol.1(8)
dc.subjectVariablesen_US
dc.subjectCommunication Researchen_US
dc.subjectHumanities Researchen_US
dc.subjectSocial Sciences Researchen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleIdentifying and Using Variables in Mass Communication Research in the Humanities and Social Sciencesen_US
dc.typeArticleen_US
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