Brand Management Strategy: Trends and Perspective In Nigeria Sports Industry
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Journal of Research and Contemporary Issues in Human Kinetics and Health Education
The increasing competition in sports entertainment market and the continuous challenges of achieving economic success has been a top priority among sports managers and clubs. The global sports business environment has required enterprise to strengthen their brand and strive to convey a strong, consistent and most appropriate message to perspective consumers, it is on this ground that this paper seek to examine diverse positions of scholars and experts on the concept, current trends of branding and associated problems of branding in Nigeria. The researchers also explored brand management strategy and model for measuring brand equity in sports organisation. The submission emphasis the role of government and stakeholders I creating a sustainable business friendly environment that will reposition Nigeria sports industry an investment destination.
Branding , Brand equity , Brand management strategy , Sports entertainment , Research Subject Categories::SOCIAL SCIENCES::Social sciences::Education
Awoyinfa, J.O., Ogunsemore, M.A., & Haastrup, A.J. (2018). Brand Management Strategy: Trends and Perspective In Nigeria Sports Industry. Journal of Research and Contemporary Issues in Human Kinetics and Health Education. 4(1). 127-138