Brand Management Strategy: Trends and Perspective In Nigeria Sports Industry

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dc.contributor.authorAwoyinfa, J.O.
dc.contributor.authorOgunsemore, M.A.
dc.contributor.authorHaastrup, A.J.
dc.date.accessioned2021-01-28T12:25:31Z
dc.date.available2021-01-28T12:25:31Z
dc.date.issued2018
dc.descriptionScholarly Publicationsen_US
dc.description.abstractThe increasing competition in sports entertainment market and the continuous challenges of achieving economic success has been a top priority among sports managers and clubs. The global sports business environment has required enterprise to strengthen their brand and strive to convey a strong, consistent and most appropriate message to perspective consumers, it is on this ground that this paper seek to examine diverse positions of scholars and experts on the concept, current trends of branding and associated problems of branding in Nigeria. The researchers also explored brand management strategy and model for measuring brand equity in sports organisation. The submission emphasis the role of government and stakeholders I creating a sustainable business friendly environment that will reposition Nigeria sports industry an investment destination.en_US
dc.identifier.citationAwoyinfa, J.O., Ogunsemore, M.A., & Haastrup, A.J. (2018). Brand Management Strategy: Trends and Perspective In Nigeria Sports Industry. Journal of Research and Contemporary Issues in Human Kinetics and Health Education. 4(1). 127-138en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/9116
dc.language.isoenen_US
dc.publisherJournal of Research and Contemporary Issues in Human Kinetics and Health Educationen_US
dc.relation.ispartofseriesJournal of Research and Contemporary Issues in Human Kinetics and Health Education;4(1)
dc.subjectBrandingen_US
dc.subjectBrand equityen_US
dc.subjectBrand management strategyen_US
dc.subjectSports entertainmenten_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Social sciences::Educationen_US
dc.titleBrand Management Strategy: Trends and Perspective In Nigeria Sports Industryen_US
dc.typeArticleen_US
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