The Yoruba “Omoluwabi” in the Age of Globalisation: Issues and Challenges for Development Communication
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Ibadan: Ibadan University Press, Nigeria
“Omoluabi” among the Yoruba is good character. “Omoluabi” as a construct in Yoruba land is entrenched in the Yoruba Educational system. The end product of education among the Yoruba is to make an individual an “omoluabi”. Good character in the real sense among the Yoruba includes respect for old age, morality, honesty, intelligence, respect for custom, and devotion to duties. This article contributed to knowledge by way of stating that the construct omoluwabi be elevated to a high pedestal.
Development communication , Yoruba educational system , "Omoluabi" , Acquisition of knowledge , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communication
Mojaiye, M; Sobowale, I and Soola, O [ed].Globalisation and Development Communication in Africa