Competitive Marketing and Advertising in Nigeria: An Overview of Concepts, Strategies, and Effects

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dc.contributor.authorOketunmbi, E.O.
dc.date.accessioned2020-02-18T08:16:52Z
dc.date.available2020-02-18T08:16:52Z
dc.date.issued2013
dc.descriptionStaff publicationsen_US
dc.description.abstractThis paper discusses the concepts, strategies and effects of competitive marketing and advertising in the context of deliberate, ruthless, and persistent industrial rivalry in Nigeria. While analysing the gains and pains of competition to society, the paper advises the general public to be wary of the antics of marketing competitors, and urges government regulatory agencies to sanction erring organisations appropriately. It also reminds competing marketers and advertisers of their debt of corporate social responsibility to Nigerians and admonishes them to jettison deception and mediocrity for brand excellence, fair and responsible competition.en_US
dc.identifier.citationOketunmbi, E. O. O. (2013). Competitive Marketing and Advertising in Nigeria: An Overview of Concepts, Strategies, and Effects. Springboard Journal, Al-Hikmah University, Ilorin 1(5), 78-92.en_US
dc.identifier.issn2141-5196
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7692
dc.language.isoenen_US
dc.publisherAl-Hikmah University, Ilorinen_US
dc.relation.ispartofseriesSpringboard Journal;Vol.1(5)
dc.subjectCompetitive marketingen_US
dc.subjectCompetitive advertisingen_US
dc.subjectASCADE Modeen_US
dc.subjectAdvertising Strategiesen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleCompetitive Marketing and Advertising in Nigeria: An Overview of Concepts, Strategies, and Effectsen_US
dc.typeArticleen_US
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