Advertising and National Development: Implications for Nigeria

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dc.contributor.authorTejumaiye, J.A
dc.date.accessioned2022-10-05T10:18:44Z
dc.date.available2022-10-05T10:18:44Z
dc.date.issued2015-12
dc.descriptionScholarly articleen_US
dc.description.abstractThis study examines the role of advertising in national development in Nigeria. The study examines the concept of development and the role of advertising in the promotion of national development from the micro and macro perspectives. The study concludes among others that as an adjunct of the mass media, advertising, aside its traditional purpose of information, persuasion, reminder, comparisms and reinforcements, plays the role of mobilizing and galvanizing the public about issues as well as stimulate the public to take actions as desired by sponsor of advertisements and that just like the mass media, advertising teaches norms and societal values; advertising also plays the role of mobilizing the electoratesen_US
dc.identifier.citationTejumaiye, J.A. (2015). Advertising and National Development: Implications for Nigeria. Media and Communication Review, Vol 1, N0 2en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/11681
dc.language.isoenen_US
dc.publisherSchool of Communication, Lagos State University, Nigeriaen_US
dc.subjectAdvertisingen_US
dc.subjectNational Developmenten_US
dc.subjectNigeriaen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleAdvertising and National Development: Implications for Nigeriaen_US
dc.typeArticleen_US
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