Advertising and National Development: Implications for Nigeria
| dc.contributor.author | Tejumaiye, J.A | |
| dc.date.accessioned | 2022-10-05T10:18:44Z | |
| dc.date.available | 2022-10-05T10:18:44Z | |
| dc.date.issued | 2015-12 | |
| dc.description | Scholarly article | en_US |
| dc.description.abstract | This study examines the role of advertising in national development in Nigeria. The study examines the concept of development and the role of advertising in the promotion of national development from the micro and macro perspectives. The study concludes among others that as an adjunct of the mass media, advertising, aside its traditional purpose of information, persuasion, reminder, comparisms and reinforcements, plays the role of mobilizing and galvanizing the public about issues as well as stimulate the public to take actions as desired by sponsor of advertisements and that just like the mass media, advertising teaches norms and societal values; advertising also plays the role of mobilizing the electorates | en_US |
| dc.identifier.citation | Tejumaiye, J.A. (2015). Advertising and National Development: Implications for Nigeria. Media and Communication Review, Vol 1, N0 2 | en_US |
| dc.identifier.uri | https://ir.unilag.edu.ng/handle/123456789/11681 | |
| dc.language.iso | en | en_US |
| dc.publisher | School of Communication, Lagos State University, Nigeria | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | National Development | en_US |
| dc.subject | Nigeria | en_US |
| dc.subject | Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communication | en_US |
| dc.title | Advertising and National Development: Implications for Nigeria | en_US |
| dc.type | Article | en_US |