Political Advertising in Nigeria’s 2015 Presidential Election

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dc.contributor.authorTejumaiye, J.A
dc.contributor.authorSimon, G.I
dc.contributor.authorObia, V.A
dc.date.accessioned2022-01-20T00:51:12Z
dc.date.available2022-01-20T00:51:12Z
dc.date.issued2018
dc.description.abstractThis empirical study, 'political advertising in Nigeria's 2015 Presidential election’ was conducted in Lagos state. The study examined the role political advertising played in the presidential election. Survey research method was adopted while the sampling method adopted was multistage. The study found among others that contrary to what analysis of political advertising studies showed; during the 2015 Presidential election in Nigeria voters' perception of political advertising tilted towards the notion that political advertising was issues-based rather than manipulativeen_US
dc.description.sponsorshipself sponsoren_US
dc.identifier.citationGlobal Media Journal, Volume 16, Issue 31en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/10582
dc.language.isoenen_US
dc.publisherHarmond: Purdue University Calumeten_US
dc.subjectPolitical Advertising, Nigeria, 2015 Presidential Electionen_US
dc.titlePolitical Advertising in Nigeria’s 2015 Presidential Electionen_US
dc.typeArticleen_US
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