Environmental Impacts of Outdoor Advertising in Nigeria: Issues, Challenges and Opportunities
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Date
2018
Authors
Tejumaiye, J.A
Journal Title
Journal ISSN
Volume Title
Publisher
Lagos: University of Lagos Press
Abstract
One of the most visible activities in the contemporary business world is advertising. This study examined the environmental impacts of outdoor advertising media within the confines of the need to ensure the safety of the environment. The study concluded that there is a dire need to regulate the erection of outdoor posts so as to ensure the sanctity of the environment
Description
Scholarly articles
Keywords
Environment impact , Outdoor advertising , Outdoor post , Business world , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communication
Citation
Daramola, A. C and Tejumaiye, J. A (Ed), Nigerian Outdoor Advertising: Concepts, Constructs, Issues and Trends