Nigerian Outdoor Advertising: Concepts, Constructs, Issues and Trends

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dc.contributor.authorDaramola, A. C
dc.contributor.authorTejumaiye, J.A
dc.date.accessioned2022-01-05T07:50:13Z
dc.date.available2022-01-05T07:50:13Z
dc.date.issued2018
dc.descriptionScholarly articlesen_US
dc.description.abstractThis 285 pages edited book examines the concepts, constructs, issues, and trends in contemporary outdoor advertising practice in Nigeria. The book did the examination via various outdoor advertising topical issues such as creativity in outdoor advertising, photography in outdoor advertising, managing outdoor advertising, regulation of outdoor advertising, subliminal issues in outdoor advertising, aesthetics of outdoor advertising among othersen_US
dc.identifier.citationDaramola, A. C and Tejumaiye, J. A (2018), (ED), Nigerian Outdoor Advertising: Concepts, Constructs, Issues and Trendsen_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/9963
dc.language.isoenen_US
dc.publisherLagos: University of Lagos Press and Bookshopen_US
dc.subjectOutdoor advertisingen_US
dc.subjectNigeriaen_US
dc.subjectAdvertisingen_US
dc.subjectNigerian trendsen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleNigerian Outdoor Advertising: Concepts, Constructs, Issues and Trendsen_US
dc.typeBooken_US
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