Beyond Influence: Media and the 2015 Presidential Election

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dc.contributor.authorIbraheem, I.A
dc.contributor.authorOgwezzy-Ndisika, A
dc.contributor.authorTejumaiye, J.A
dc.date.accessioned2022-01-11T14:52:53Z
dc.date.available2022-01-11T14:52:53Z
dc.date.issued2018
dc.descriptionScholarly articlesen_US
dc.description.abstractUsing the 2015 Presidential Elections, this empirical paper examines the limited and sometimes muted influence of the media during the period leading to the election and immediately after the election. The paper uses two issues to engage with the key theme of the study. The first issue is the disparity between media projections of the outcomes of the result of the Presidential election and the actual result. The second is the muted influence of the negative media campaigns on the result of the election. The paper makes a case for a rethink of the role of the media (especially mainstream media) in elections.en_US
dc.identifier.citationUnilag Communication Review, Volume 8 Number 1en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/10103
dc.language.isoenen_US
dc.publisherDepartment of Mass Communication, University of Lagosen_US
dc.subjectPresidential electionsen_US
dc.subjectmediaen_US
dc.subjectmedia projectionsen_US
dc.subjectcampaignsen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCESen_US
dc.titleBeyond Influence: Media and the 2015 Presidential Electionen_US
dc.typeArticleen_US
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