Instructional strategies and students’ entrepreneurial empowerment through Marketing Trade subject in Lagos State, Nigeria

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dc.contributor.authorAlao, O.E.
dc.contributor.authorOnah, N.F.
dc.contributor.authorAlao, P.O.
dc.date.accessioned2022-08-01T16:15:03Z
dc.date.available2022-08-01T16:15:03Z
dc.date.issued2020
dc.descriptionScholarly articlesen_US
dc.description.abstractThe increasing occurrences of youth unemployment and the associated vices led to the introduction of Marketing Trade subject, and other trade/entrepreneurship subjects, at senior secondary schools in Nigeria. Therefore, this study was carried out to assess the instructional strategies and students’ entrepreneurship empowerment through the acquisition of competences in Marketing Trade subject. The study raised and answered two related research questions and also formulated and tested one relevant research on the null hypothesis (H0). The descriptive survey research design was adopted for the study. The population for the study comprised 1367 students of Marketing Trade subject in the randomly selected public senior secondary schools under Education District IV of Lagos State, Nigeria. Using Taro Yamane’s sample size calculation method, the sample size was 309 respondents, but 308 was returned eventually. The research instrument used was structured questionnaire. The Cronbach Alpha correlation coefficient used to determine the internal consistency of the research instrument yielded an average index of 0.88. The research questions and hypotheses data were analysed using mean and Pearson Product Moment of Correction statistical tools respectively. The findings show that recommended instructional strategies were not used appropriately, and as a result, the expected marketing competences were not acquired to the extent that they can empower students for entrepreneurship. It was therefore recommended that Government, Ministry of Education, teachers, and other relevant stakeholders should collaborate to ensure that Marketing Trade subject is ideally implemented to empower students with the requisite competences needed to achieve its goals and objectives in Nigeria.en_US
dc.identifier.citationAlao, O. E., Onah, N. F., & Alao, P. O. (2020). Instructional strategies and students’ entrepreneurial empowerment through Marketing Trade subject in Lagos State, Nigeria. Asian Journal of Assessment in Teaching and Learning, 10(2), 62-71. https://doi.org/10.37134/ajatel.vol10.2.7.2020en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/10990
dc.language.isoenen_US
dc.publisherAsian Journal of Assessment in Teaching and Learningen_US
dc.subjectMarketing trade subjecten_US
dc.subjectEntrepreneurial empowermenten_US
dc.subjectInstructional strategiesen_US
dc.subjectMarketing competenciesen_US
dc.subjectSecondary Schoolsen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Social sciences::Educationen_US
dc.titleInstructional strategies and students’ entrepreneurial empowerment through Marketing Trade subject in Lagos State, Nigeriaen_US
dc.typeArticleen_US
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