KNOWLEDGE AND PRACTICE OF STRATEGIES TOWARDS MINIMISING THE EFFECT OF AMBUSH MARKETING AMONG SPORTS SPONSORING ORGANISATIONS
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Date
2021-02
Authors
Keinde, I. S.
Agoro, A. A.K
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Publisher
Kampala International University in Tanzania
Abstract
The study examined the knowledge of ambush marketing and its relationship with strategies adopted by sports sponsors to minimise the effect of ambush marketing.
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Citation
Keinde, I. S. & Agoro, A. A. (2021). KNOWLEDGE AND PRACTICE OF STRATEGIES TOWARDS MINIMISING THE EFFECT OF AMBUSH MARKETING AMONG SPORTS SPONSORING ORGANISATIONS. Journal of Education, 14, 117-130