KNOWLEDGE AND PRACTICE OF STRATEGIES TOWARDS MINIMISING THE EFFECT OF AMBUSH MARKETING AMONG SPORTS SPONSORING ORGANISATIONS

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dc.contributor.authorKeinde, I. S.
dc.contributor.authorAgoro, A. A.K
dc.date.accessioned2023-04-16T02:56:20Z
dc.date.available2023-04-16T02:56:20Z
dc.date.issued2021-02
dc.description.abstractThe study examined the knowledge of ambush marketing and its relationship with strategies adopted by sports sponsors to minimise the effect of ambush marketing.
dc.identifier.citationKeinde, I. S. & Agoro, A. A. (2021). KNOWLEDGE AND PRACTICE OF STRATEGIES TOWARDS MINIMISING THE EFFECT OF AMBUSH MARKETING AMONG SPORTS SPONSORING ORGANISATIONS. Journal of Education, 14, 117-130
dc.identifier.issn1821-8466
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/12284
dc.language.isoen
dc.publisherKampala International University in Tanzania
dc.relation.ispartofseries14
dc.titleKNOWLEDGE AND PRACTICE OF STRATEGIES TOWARDS MINIMISING THE EFFECT OF AMBUSH MARKETING AMONG SPORTS SPONSORING ORGANISATIONS
dc.typeArticle
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