Newspaper On-Air and On-Line: Boom or Doom to Readership among Journalism-Educators?

Simple item page
dc.contributor.authorOketunmbi, E.O.
dc.date.accessioned2020-02-19T08:06:25Z
dc.date.available2020-02-19T08:06:25Z
dc.date.issued2015-06-01
dc.descriptionStaff publicationsen_US
dc.description.abstractJournalism-educators are concerned that there may be a phenomenal decline in newspaper readership in Nigeria. On the assumption that this could be true, this study sought to determine whether newspapers reviews programmes in the broadcast media and the availability of newspapers on the Internet are causal factors. Guided by seven research questions, the study purposively sampled 40 journalism-educators from five institutions in Ilorin, Malete, and Offa metropolises of Nigeria. Relevant literature suggests that on-air and on-line newspapers would reduce readership of hardcopy newspapers. Nevertheless, analysis of results through simple percentages showed that respondents read hardcopies almost as regularly as they patronize newspapers reviews programmes on air, but less than half of them read on-line versions regularly. Therefore, there is no declining newspaper readership among journalism-educators. Furthermore, if the basic assumption of declining newspaper readership is indeed true, the causes must lie elsewhere in the country’s newspaper clientele. The paper recommends that other researchers may verify the findings here with larger cross-country samples.en_US
dc.identifier.citationOketunmbi, E. O. O. (2015). Newspaper On-Air and On-Line: Boom or Doom to Readership among Journalism-Educators? Springboard Journal. Al-Hikmah University, Ilorin 1 (7), 170-181.en_US
dc.identifier.issn2141-5196
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7700
dc.language.isoenen_US
dc.publisherAl-Hikmah University, Ilorinen_US
dc.relation.ispartofseriesSpringboard Journal;Vol.1(7)
dc.subjectNewspaper readershipen_US
dc.subjectNewspaper on-airen_US
dc.subjectNewspaper on-lineen_US
dc.subjectNigeriaen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleNewspaper On-Air and On-Line: Boom or Doom to Readership among Journalism-Educators?en_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Newspaper On-Air and On-Line Boom or Doom to Readership among Journalism-Educators_Oketunmbi, E. O. O. (2015).pdf
Size:
6.4 MB
Format:
Adobe Portable Document Format
Description:
Main article
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Mass Communications -Scholarly Publications