African Traditional Communication Systems and Nigeria’s 20-2020 Development Goals

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dc.contributor.authorOketunmbi, E.O.
dc.date.accessioned2020-02-18T08:20:21Z
dc.date.available2020-02-18T08:20:21Z
dc.date.issued2013
dc.descriptionStaff publicationsen_US
dc.description.abstractIntroducing ATCOMS as an acronym to African traditional communication systems, this paper discussed the concepts and channels of indigenous communication on the continent. To realize the objectives of Nigeria's 20-2020 development goals, the paper also suggests the adoption of a multi-format and multi-channel communication approach that involves the integration of ATCOMS with the mass media communication strategies. It concludes that ATCOMS is a people oriented, participatory, and popular phenomenon in Africa. Therefore, it recommends the incorporation and exploitation of ATCOMS in NV 20-2020 and notes that such a step will be a right one in the right direction.en_US
dc.description.sponsorshipSelf-sponsoreden_US
dc.identifier.citationOketunmbi, E. O. (2013). African Traditional Communication Systems and Nigeria’s 20-2020 Development Goals. Entrepreneurial Journal of Management Sciences, (special edition). College of Management Sciences, Al-Hikmah University, Ilorin 72-90.en_US
dc.identifier.issn2276-9471
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/7693
dc.language.isoenen_US
dc.publisherCollege of Management Sciences, Al-Hikmah University, Ilorinen_US
dc.subjectNigeria's Vision 20-2020en_US
dc.subjectAfrican traditional communication systemsen_US
dc.subjectIndigenous communicationen_US
dc.subjectMulti-format and multi-channel communication approachen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communicationen_US
dc.titleAfrican Traditional Communication Systems and Nigeria’s 20-2020 Development Goalsen_US
dc.typeArticleen_US
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