FUNDAMENTAL IMPORTANCE OF SPORTS MARKETING AND MARKETING SPORTS STRATEGIES IN PREPARATION FOR NATIONAL AND INTERNATIONAL SPORTING COMPETITIONS IN NIGERIA
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Date
2008-10-17
Authors
Fasan, C. O.
Awoyinfa, J. O.
Agoro, A. A.
Journal Title
Journal ISSN
Volume Title
Publisher
ICHPER.SD
Abstract
Sports all over the world today is fast becoming more demanding, more complex and more multidimensional in nature, with all intricacies and expertise that flow from a tested professional dealings. the funding of sports is becoming cumbersome for government to bear alone. This paper examine various fundamental importance of sports marketing and marketing sports strategies that could be used in preparation for any national and international sporting competitions.
Description
Scholarly article
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Citation
Fasan, C. O., Awoyinfa, J. O. & Agoro, A. A. (2008).FUNDAMENTAL IMPORTANCE OF SPORTS MARKETING AND MARKETING SPORTS STRATEGIES IN PREPARATION FOR NATIONAL AND INTERNATIONAL SPORTING COMPETITIONS IN NIGERIA. Fourth International Conference for ICHPER-SD Africa Regional Congress, 14 - 17 October, 2008.