FUNDAMENTAL IMPORTANCE OF SPORTS MARKETING AND MARKETING SPORTS STRATEGIES IN PREPARATION FOR NATIONAL AND INTERNATIONAL SPORTING COMPETITIONS IN NIGERIA

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dc.contributor.authorFasan, C. O.
dc.contributor.authorAwoyinfa, J. O.
dc.contributor.authorAgoro, A. A.
dc.date.accessioned2023-04-15T19:02:57Z
dc.date.available2023-04-15T19:02:57Z
dc.date.issued2008-10-17
dc.descriptionScholarly article
dc.description.abstractSports all over the world today is fast becoming more demanding, more complex and more multidimensional in nature, with all intricacies and expertise that flow from a tested professional dealings. the funding of sports is becoming cumbersome for government to bear alone. This paper examine various fundamental importance of sports marketing and marketing sports strategies that could be used in preparation for any national and international sporting competitions.
dc.identifier.citationFasan, C. O., Awoyinfa, J. O. & Agoro, A. A. (2008).FUNDAMENTAL IMPORTANCE OF SPORTS MARKETING AND MARKETING SPORTS STRATEGIES IN PREPARATION FOR NATIONAL AND INTERNATIONAL SPORTING COMPETITIONS IN NIGERIA. Fourth International Conference for ICHPER-SD Africa Regional Congress, 14 - 17 October, 2008.
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/12273
dc.language.isoen
dc.publisherICHPER.SD
dc.titleFUNDAMENTAL IMPORTANCE OF SPORTS MARKETING AND MARKETING SPORTS STRATEGIES IN PREPARATION FOR NATIONAL AND INTERNATIONAL SPORTING COMPETITIONS IN NIGERIA
dc.typeArticle
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